Why JBC?

 
 

About Tara Johnson

Owner & Coach at JBC | CrossFit® Level 2 Trainer | Fitness Enthusiast

I’ve been coaching individuals of all fitness levels since 2013, and I’m passionate about helping you reach your goals—whatever they may be. Whether you're a seasoned athlete or just getting started, I’m here to guide you toward a healthier, stronger version of yourself.

My Values: Family | Integrity | Fun | Chase Better | Loyalty

 My Journey: From Disappointment to Purpose

I’ve been there—overweight, underweight, over-trained, and under-trained. I’ve eaten like a bodybuilder and like a toddler. I’ve tried the big-box gyms, done the videos, and encountered plenty of "rep counters" masquerading as personal trainers. Along the way, I discovered that every gym has a vibe, and sometimes, it fits. Other times, it doesn’t.

So, I decided to create my own space—one where functional movement and personalized coaching take center stage. By following my gut and what works for me, I found that I didn’t need to fit into a "box" to get fit. I just needed the right environment, the right mindset, and the right people.

 Why Jordan's Barbell Club?

When I opened JBC in 2013, I made one promise to myself: to help people become the best version of themselves, not just in fitness, but in life. Our mantra has always been "Chase Better," and that's exactly what we do here—work to improve every day.

I’ve coached many different shapes, sizes, and personalities over the years, and each person has taught me something new. The most important lesson? Every body is different. To be truly successful, your training needs to meet you where you are, and it needs to be the best part of your day. I pride myself on creating that environment at JBC.

 More Than a Gym: A Community

At JBC, we don’t just train for the short term; we train for life and longevity. Whether you’re here for a few months to achieve a specific goal or you’re in it for the long haul, our members are living their success stories—and I’m honored to be part of that journey.

Beyond fitness, JBC is also about giving back. In memory of my daughter, Jordan, I’ve invested tens of thousands of dollars into local youth and animal service organizations. While JBC is not a non-profit, we operate with the same heart. Our profits support causes like Big Brothers Big Sisters, Boys and Girls Club, Girls Inc, United Way, Local Animal Shelters, and many more. Giving back is part of our mission, and it’s a privilege to support the community that supports us.

 The JBC Difference

What makes JBC special? It’s the focus on the whole athlete. We don’t just want you to be fit—we want you to feel great about yourself, build confidence, and love the process. Our 5-Star Rating didn’t happen overnight, but it’s a reflection of my dedication to providing exceptional coaching and creating a positive, supportive environment for everyone.

Through CrossFit® I’ve learned how to be an effective trainer. Through JBC, I’ve learned how to be a true coach—and I owe that to every person who has walked through my garage gym doors. You are the reason I do what I do, and I’m grateful for the opportunity to help you achieve your goals.

Let’s Work Together

Whether you’re here to tackle a specific fitness goal or looking for a supportive, long-term fitness community, I’d love to help you get started. Your training time should be the best part of your day, and I’m here to make sure it is. If you’re ready to take the next step in your fitness journey, let’s chat!

Schedule a Free 30 Minute Consult! 

Credentials: CrossFit ® Level 1 Trainer 2013 * CrossFit ® Open Judges Certificate 2014, 2018, 2020, 2022 * CrossFit® Level 2 Trainer 2018 * CrossFit® Scaling Certificate 2018

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